ROLE - Creative Director + Director
PROJECT - Launch campaign of the Chuck Taylor All-Star II - Counter Climate.
CLIENT - Converse | Anomaly NYC | Framestore New York
Converse II ~ with Framestore
— Come at me bro.
Hot on the heels of the Chuck Taylor “II” launch - another size-13 endeavor with the lovely crew at Anomaly NYC.
This campaign (for broadcast, online, print, billboard and digital OOH) was tasked with showcasing the all-weather-resistant-textile-tech featured in the latest Converse line; Chuck Taylor “Counter Climate”.
This latest, rugged member of the Chuck family could handle anything that a stormy, manic metropolis evening could throw at it. The films were a chance to get super-granular with textural and lighting components. This is exactly the type of "devil is in the details" CGI-craft project I relish. Water simulation, particulates, cloth dynamics, graphic Blade-Runner inspired lighting? Yes please.
