ROLE - Creative Director + Director
Made with the stable of Absolute Weapons at ManvsMachine Los Angeles.
Many thanks to:
ManvsMachine ECD - Mike Alderson
ManvsMachine EP - Matt Winkel
The entire team @Purple
Purple ~ with ManvsMachine
— Sleep that is a Work of Art.
The Objective: Purple Owns Tactile.
MvsM were tasked with enticing & intriguing audiences by designing and crafting incredibly satisfying, (perhaps surprising) sensory visual experiences that educate viewers on the zero-compromise benefits of Purple.
The Answer: A luxurious and imaginative kinetic study of form, material and texture — a slow-motion, ultra-haptic sensory dream, where TACTILITY IS KING.
The Execution: We tell our story of innovative pressure relief, temperature control, instant response and durability through a rich and diverse cast of materials and inventive sculptural forms aimed at testing them.
Everything we see and hear clearly illustrates the pleasurable sensory experience of FEELING Purple.
